Missing out the local visitors is something small businesses can hardly afford. Thus, it is essential for a small business to rank in local search listings. Search engines are present day yellow pages, where consumers are constantly looking for products and services that you offer. Optimizing for local search requires same amount of dedication and marketing strategic as you would need for general SEO work, if not more. The following are some tips that will help you to optimize your site for local listing.
Optimize your business site for geo-targeted keywords: Include the name of your city in your website’s title, content, h2 and meta tags for better ranking, when people search for your particular product the in the local area.
Get your listing on Google Places: If you haven’t already, create a Google Places account for your business. And yes, do spend some time to fill out all your information including address, description, photos, videos, product offerings and coupons. Make sure you optimize the description with your targeted keywords, but restrain yourself from going overboard. Also, create accounts on Yahoo Local and Bing Local.
Use targeted local terms in About Us and Contact Us pages: Including business hours, contact info and directions makes it easier for the consumers to locate your business. In fact, such content helps you to reinforce your location. Also, give as detailed information as possible. For example, restaurant can include a menu while spas and salons can give detailed information about services they offer.
Focus on reviews: People value online reviews. Try to get good and positive reviews and more number of shiny yellow stars to build trust. Encourage positive reviews online with promotional offers and use your social media channels and mailing lists to ask for feedback.