Local Search Marketing

LinkedIn for Local Optimization – Part 2

LinkedIn for Local Optimization

In our previous post we discussed some basic tips for using LinkedIn for local optimization; here, we have some more. Small business owners can use this professional networking site to find vendors and services. Researching vendors for outsourcing services is often a huge hassle for small business owners. LinkedIn is a great place to search […]

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LinkedIn for Local Optimization – Part 1

LinkedIn for Local Optimization

Since May 2003, when it was launched, LinkedIn has evolved as the largest online professional network with more than 150 million members. The growth rate of the site is around two members every second. The site hosts more than two million company pages and millions of other small business pages. Thus, it will be foolishness […]

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Choosing a Niche Market Based on Keyword Variation

Choosing a Niche Market Based on Keyword Variation

Choosing a great niche market is a matter of concern for many online marketing professionals. You need to uncover a need, which people are looking to have fulfilled online. But that hardly implies you need to find something unique or something no one else has ever found before. And if you can find a niche […]

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Tips for Local Search Optimization

Local Search Optimization

Missing out the local visitors is something small businesses can hardly afford. Thus, it is essential for a small business to rank in local search listings. Search engines are present day yellow pages, where consumers are constantly looking for products and services that you offer. Optimizing for local search requires same amount of dedication and […]

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Online Reviews Can Kill Your Business

Online reviews can kill your business

Reviews matter for any kind of online businesses. And with the popularity of micro-blogging sites and social networks, online reviews can become a making or breaking factor for your business. Survey says that around 87% of consumers are motivated to purchase a product or service based on positive online reviews. And about 80% consumers changed […]

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Apple Maps Launching More Business Listings than Google

Yes, you heard it right. The new Map product of Apple is going to launch more local business listings than the search giant Google, later this year. According to Bloomberg, Apple announced that the company has “ingested” over 100 million business listings all across the world through its various data partnerships. The primary local business […]

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Boost your SEO Strategy with Video Content

Video SEO Strategy

We all are aware of the importance of unique content when it comes to search engine ranking. And you must already have some well-written page in your business website. But how about addition some media-rich content? Surely, they are more interesting to watch and can be a great engaging factor for your visitors. One of […]

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